The client contacted us to promote medical services using contextual advertising in the Google search engine. It was important for the customer to:
To achieve our goals, we have completed the following tasks:
Separate advertising campaigns were created for each thread in the search.
We used the brand name of the clinic in the text of the ads to increase its recognition and we also indicated the cost of the service. Specific numbers attracted the attention of users, made the announcement more noticeable and aroused trust.
With the help of contextual advertising, we have achieved these results in the following areas: