To achieve our goals, we have completed the following tasks:
- elaboration of search queries;
- detailed collection of the semantic core for various threads.
Separate advertising campaigns were created for each thread in the search.
We used the brand name of the clinic in the text of the ads to increase its recognition and we also indicated the cost of the service. Specific numbers attracted the attention of users, made the announcement more noticeable and aroused trust.
With the help of contextual advertising, we have achieved these results in the following areas:
- "Plastic surgery" – the cost of a click decreased 3.5 times, the cost of an application decreased 2 times.
- "Maternity hospital" – the cost of an application decreased 3 times.
- "Pregnancy care" – the cost of a click has decreased almost 3 times, the cost of an application – 10 times.