It is commonly considered that with search engines all agencies use the same methods. Approach to SEO at BRAB is different and more comprehensive.
After preliminary SEO inspection we help our Clients set right priorities in order to maximize company’s profits.. In example, we define key words and search inquiries, which are connected to Client’s commercially profitable products. On the other hand, we make sure that Client’s website will show up in the search engine’s output for the most “mass” search requests in the industry. We also set priorities to promote Client’s website by requests from from real customers (having an intention to buy), not just people interested in the subject.
At BRAB we are very thorough and diligent when it comes to content. First of all, there can be no compromise between content ‘for search engine’ and content ‘for live users’. Entire content we design is both interesting and easily-read for the target audience, and optimized for search engine. And of course, all our texts contain marketing messages about the company and its product.
We pay a lot of attention to medium- and low-frequency keywords. We take simple keyword like ‘energy audit’ and expand it to ‘energy audit for houses in N city’ + ‘energy audit for facilities in N city’ + ‘energy audit for apartments in N city’, whereas most of other agencies would stop ta a high frequency keywords, and possibly would cover only a few medium frequency ones.