Brand Positioning

BRAB is one of the few companies in online resource development industry to pay that much attention to brand positioning and its communication to the audience through website content content and web design.
The essence of the service
What's Special
Work examples
The essence of the service

We recommend to many Clients, who contact us originally to receive web development and promotion services, to start with brand positioning before we move further. Quite often business owners and top managers have a certain idea of what are the advantages of their product or service, who is their target audience, and what drives their customers. However, often these visions do not coincide, are not integrated into online marketing strategy, or sometimes are even not supported by real advantages and features of the product.

After a series of meetings with representatives of Client’s business we form positioning concept and transmit it through key marketing messages which are later distributed through the website and in online promotion.

What makes .BRAB special

BRAB founders and senior team members have over 10 years of experience executing challenging marketing projects for a whole number of companies. This includes launching new products and running nationwide re-branding campaigns for industry leaders. We heavily utilize our expertise and knowledge of marketing fundamentals to develop and promote online resources.


Key marketing messages

Based on brand positioning and company’s advantages we make a list of key marketing messages and determine how they will be delivered to the audience through the online resource.

Brand communication

Developing website layout, texts and design we make sure that brand positioning is transmitted through every page of Client’s online resource.

Profound knowledge of Client’s product

Development of brand positioning involves close communication with company representatives and the Client. At the beginning of each project we hold a series of meetings to examine Client’s product or service and its competitive advantages. We also study activity of competitors on local and global markets and conduct additional marketing research when it is needed.
What is the result

From our experience effective transmission of brand positioning through content and design of the online resource can significantly raise its results, especially when it comes to converting traffic into sales.

The more clear you explain to the customers ‘why us?’ - through logic and emotion, the more likely they will make a purchase. It is that simple!

Examples of work with this service

Top cases

Reviews .BRAB
Articles on this topic from .BRAB
Main mistakes with the main page of your website
Контент-маркетинг,   Дизайн
Main mistakes with the main page of your website
Traditionally the main page embraces the most important information the website owner wants to present. Even when users make the first contact through the product page or other child page, the Main page is most likely to be the next one they will visit. Therefore, it is vital to know the possible pitfalls beforehand and avoid them at the stage of development.
Say ‘YES’ to the corporate blog!
Контент-маркетинг,   SEO
Say ‘YES’ to the corporate blog!
Corporate blog is a section of a website which traditionally contains news and events of the company. It is usually quite boring and dull, but You can turn it into a really powerful promotion tool. You just need to know how to do that.
How popular brands cooperate with opinion leaders
How popular brands cooperate with opinion leaders
Grand brands do it, online stores do it, even small ventures do it - everyone cooperates with opinion leaders to promote their business. And that’s the way to go!
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We want to build cooperation with Clients for a long time. Based on noticeable results and the right attitude towards each other.
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