Key Marketing
messages

The aim of this approach is to study Client’s product and highlight points which are most important to communicate to the target audience. These are facts and claims that are meant to grab audience’s attention, explain the product, create trust and lead to purchase. Key marketing messages are the core of the entire process of online resource development at BRAB. Very few digital agencies can do it right but we made it our essential standard of work.
About the Service
Why Us?
Results
About the Service

Key marketing messages include relevant and important information about the product or service which Client wants to convey to the target audience. We make a list of key messages based on brand positioning and information we receive from the Client. Further on, we search for supporting information (stories, facts, numbers) to make these messages trustworthy.

During our work on a list of marketing messages we arrange meetings with leading employees of Client’s company to get the deep understanding of how Client’s product works, and what’s special about it. When necessary, we run a series of broad interviews with consumers and conduct additional marketing research.

WHY BRAB?
For us all further development (layout, design, content, etc.) is built on marketing messages. BRAB’s founders and key people cary over 10 years of experience from RAIN (an interim management and strategy advisory firm), where they handled challenging marketing projects for leading businesses.
AS A RESULT
In addition to key messages we determine priority level for each of them and support them with facts and details to make them memorable and trustworthy. For further work the list of key messages defines the following:

What actually all the content of the online resource will be about.

  • What messages will appear in online promotion texts.
  • What informational blocks will the website layout include, and how they will be arranged and connected.
OUR PROJECTS
RADI
RADI
Diagnostics center for MRI, CT, and ultrasound
Atlant
Atlant
Smart device for posture correction
WOODESIS
WOODESIS
Belarusian manufacturer of wooden windows
Lviv fairs
Lviv fairs
Organizer of fairs and food festivals in Lviv and other cities of Ukraine.
TOP cases
SUMO
ADONIS
innoMedicus
PlusOne
EXONUM
RAMS CITY
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