Content marketing service involves a complex and systematic approach to creation of high quality content about Clients’ business. This content is spread through different tools and channels, including Clients’ website. Content marketing can gradually transform a regular corporate website into a powerful online media resource, where users can also find non-commercial and useful information about certain subject (which is related to Client’s business). It is important to simultaneously arrange content layout and design. The goal is to organise content in a way that will not scare off users with walls of plain texts and will make it easy to navigate through large volumes of content.
We create high standard content and distribute it through the website itself, social media, email, and also leading news and business resources in the Client’s industry.
In addition, we systematically power up pages on Client’s website with new high quality content. We strive to make Client’s website the leading informational platform in their industry, where it is appropriate. Once this target is achieved, such online resource, without exaggeration, becomes a truly valuable strategic asset with a reasonable share of Client’s company value.
To make this happen BRAB hires professional copywriters who make up a THIRD of the project team (12 people in total). Under manager’s supervision they work in close cooperation with the Customer.