Medicine
With most of them, we have gone through the path of building online marketing from scratch - from developing a logo and an online resource to achieving confident success in online promotion.
Medicine is one of the most difficult industries to market, including online. BRAB partners managed to understand many of the nuances of promoting medical businesses from their own experience as a result of more than 10 years of practice in this industry, long before the creation of the BRAB agency itself. Today, without exaggeration, we claim to have probably the deepest medical expertise in the country in the online marketing of medical businesses. This is confirmed by a number of successful projects.
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Many of our Clients are companies that have become confident leaders in their industries in the country or even globally.
As a result of such intensive practice, we understand the most subtle nuances of online marketing for medical businesses, and there are really quite a few of them.
- treatment of musculoskeletal problems
- rehabilitation
- dermatology
- plastic surgery
- medical cosmetology
- fertility treatment, childbirth and everything related to them
- ophthalmology
- neurology
- medical equipment
Like for other industries, for medical businesses, an integrated approach to online marketing is much more effective than working with one or two tools.
In addition to contextual advertising of search engine optimization, SMM, it is especially important for medical businesses to place a company on various online directories, active content marketing, work with online reputation.
This is an extremely important aspect in the promotion of medical services! First of all, the site itself must create trust in the patient. Here are extremely important
Working with reviews and stories of recovery, presentation of the experience of doctors, description of the peculiarities of the clinic's approach to treatment. Also, social networks (Facebook, Instagram), online directories, review sites can become a source of trust in the company.
For medical businesses, it is extremely important to work out all the points of contact with a potential client. At the same time, the site should not be dominated by online chats and calls to action...
Intrusiveness reduces trust.
Creating interesting and useful content on a topic, as well as gradually expanding the content of the site - works exceptionally well ...
for the medical industry and leads to an increase in organic traffic from Google.
For the vast majority of our clients in the medical industry, we are setting up analytics of calls and conversions (recording through the forms on the site) ...
to track how many customers come from each online promotion channel. This allows you to manage your online marketing budget more effectively.
