Healthcare
With many of them we went a whole way from corporate logo development and building online marketing function from scratch to success in online promotion and solid results in revenue.
Healthcare is probably one of the most complicated areas especially when it comes to online marketing. BRAB partners gained over 10 years of experience with various healthcare businesses and learned the peculiarities of promotion of medical business even before they established BRAB. Today, our agency can fairly claim to have the most profound expertise in Ukrainian healthcare marketing. And we have a range of successful projects to support this statement.
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Many of our clients became true leaders in their field both in Ukraine and abroad.
With constant flow of intensive practice we gained an understanding of the most delicate subtleties of online marketing for healthcare businesses, and there are plenty of them.
- treatment of locomotor disorders
- spine health
- rehabilitation
- plastic surgery
- medical cosmetology
- infertility treatment
- ophthalmology
- neurology
- medical equipment
Like with other industries, comprehensive approach to online marketing gives better results for medical business compared to using few separate tools only.
Along with contextual advertising, SEO and SMM, web directories, online reputation management and and active content marketing can truly boost revenue of healthcare companies.
It is a very important aspect of online promotion of medical services! First of all, the website must win patients’ trust.
It requires extra attention to placing reviews and recovery histories, showing doctors’ expertise and credentials, demonstrating clinic’s know-hows and approach to treatment. A high-quality website, in bundle with social media (Facebook, Instagram) activity and constant work with web directories and review platforms — can build patients’ trust to the company.
It is vital for medical business to provide all convenient means to be contacted by potential clients. However, the website should not be...
irritating or overloaded with online chats and calls for action.
Another thing to have a positive impact on medical websites and boost organic traffic from Google is interesting and relevant content which is constantly updated and expanded. …
Large amount of good content works for both - search engine and customers!
We set up analytics of calls and conversion (through online form at the website) for our clients in the healthcare area to let them trace the number of customers from each of the online promotion channels.…
It helps manage and distribute funds for online marketing more effectively.
