Web Design development
Custom online product catalog
Kitfix
Kitfix Craft Kits – creative kits for all ages. Established in 1962 in East London, Kitfix is specializing in crafting kits designed to inspire creativity across all age groups. Their product range is a worldwide bestseller and includes Sequin Art, Diamond Art, and Painting by Numbers kits, each aimed at enhancing fine motor skills, improving dexterity, and providing a calming, creative outlet.
Provided services
- Development of the website structure
- Creation of content presenting the company and product range
- Design of a unique interface
- Programming on MODX
- Front-end development for desktop and mobile
- SEO optimization
Results
The client’s website serves as an online catalog for both end users and B2B partners globally. With this in mind, we focused on a well-thought-out UX design that makes the site user-friendly, intuitive, and enjoyable to navigate. We ensured fast loading speeds, a clear catalog menu, and convenient product search functionality.
From a UI design perspective, it was important for the online catalog to be visually appealing, easy to understand, and intuitive. Using the client’s corporate style, we developed a website design that reflects the diversity of their product range: color-coded product categories, a focus on the products and their features, visually pleasing filters and sorting tools, high-quality images, animation effects, interactivity, and responsiveness.
The design captures the essence of Kitfix – a vibrant, playful experience that inspires creativity. It was essential to evoke not only trust and interest from buyers but also an emotional connection. We created a friendly interface with personalization features to ensure a comfortable user experience, fostering positive emotions that increase the likelihood of conversion.
The website is SEO-optimized and performs well in Google Page Speed tests.