In order to create website content which is relevant, interesting to the audience and with focus on things which should be emphasised from the marketing perspective we thoroughly study Client’s product and cooperate with the Client throughout the project. This requires conducting a number of meetings in person or online with the Client.
Developing content we pack it with messages about Client’s product, its benefits for target audience and advantages over competitors. We also consider semantics in terms of popular relevant search requests.
BRAB is one of the few companies to offer complex of content creation services when developing your online resource. There are agencies who claim that they provide Clients with proper content, whereas in most of these cases it turns out to be basic ‘SEO text’ focusing mainly on keywords for search results. Such texts are mostly technical and are rather difficult to read, besides they tend to be abstract from Client’s product and its presentation to target audience.
Our ability to create high quality content starts from our agency’s organisational structure: one third of our team are copywriters with great analytical and communication skills. We also additionally train our copywriters within the company.
People love our content
BRAB develops interesting and readable content for users. Our texts are adapted for search optimization purposes, however it is barely noticeable from the side. Our priority is to talk straight on the subject keeping it simple and clear.
Google loves our content
Graphics
We provide Clients with texts for all pages of the site backed up by graphics and video. At final stages the Client approves the content or gives comments for revision. Final texts undergo professional proofreading by a native speaker.
From our experience quality content is the key to success in online marketing. Of course, design and technical factors play role, but it is content that appeals to target audience and makes sales. It is worth mentioning that websites with high quality content and significant quantity of it tend to attract more of organic traffic (from search engines) and have higher conversion rates (from visitor to customer) for visitors from any promotion channel.
Top cases
Institute of Vertabrology and Rehabilitation.
National network of clinics for joint and spinal diseases
What do we like about BRAB:
1. Clear targets and regular reports about results. In other words, it is not some vague progress - you get numbers and stats every month to trace it.
2. Promotion ‘from scratch’. We set major goals together. Experts from BRAB team then decide how to reach those goals, which methods and tools to use. BRAB team takes over the entire project and does not bother IVR staff without a reason.
Having evaluated the abilities and results of the BRAB team we intend to focus our marketing strategy mainly on the online promotion.
Child care and early education center
BRAB really studies business peculiarities and completes projects from scratch with original solutions which work best for us. ‘BRAB did a great job! They took over the marketing campaign while the previous agency refused to share existing project documentation. BRAB team managed to solve the case on their own and provided stable online promotion results. We started our cooperation in summer and it is an important period for the child education center in terms of business perspective. The task was not only to level out the process but also to ensure proper enrollment for the upcoming academic year. BRAB began the work at the start of summer and with their efforts we had full enrolment by fall. It is worth mentioning, that we worked with the previous agency (well known in Ukraine) for 4 years and were not even close to what BRAB gave us in a few months I was glad to know that BRAB actually learns about your business to know its peculiarities. They do not use templates and trivial approach, instead they offer solutions which work best exactly for our case. I am happy with their work and results they managed to reach within a short time since it was crucial at that moment.
Ogilvy & Mather Ukraine
Ukraine’s leading creative agency
‘Ogilvy & Mather Ukraine runs close partnership and cooperation with BRAB for 7 years now. Together we completed projects for a great number of brands from various areas of business. The BRAB team has proven to be a reliable partner with fundamental approach to problem solving. They are also very proactive and result oriented. We noticed these positive qualities while working with the very first common projects for brand promotion. We definitely recommend BRAB to all of our Clients.
Adamson
A company specialized in energy saving for buildings and facilities.
‘I want to highlight the comprehensive approach and flexibility in use of range of promotion tools. Working with BRAB we noticed impressive qualitative and quantitative improvement of our online marketing results. And that is a proven fact! I want to emphasise the importance of complex approach and flexible application of methods. That is exactly what helped us reach the TOP 10 for Google search results with our main keywords and remain in that TOP 10 further on. Another advantages of BRAB are: high quality textual content, web page coding and detailed monthly reports to show current progress. I give them thumbs up and would definitely recommend them for your online resource promotion!’
E-Silknet in Ukraine
Global Social Network for E-Commerce
We asked the company to create tech site,that will inform visitors about ESILKROAD project, disclosed the nature of our work. Main requirements for site were: clear visualisation about orientation of it-project, informativeness and interactivity, user-friendly migration to sites of project’s orientation: ESILKNET, ESILKTRADE, ESILKART and
availability of feedback buttons.
In addition to development of web-resource was creating another site ESILKNET that fully consistent with tasks:
- develope site as quick as possible
-the site functionally has to meet the requirements,
-site is accompanied in case of necessesarity to make changes.
What we like in BRAB’s work?
- All our requirements have been met and understood
- Design of site was developed really fast and precisely meets the requirements
- Fixes of website development have been made accurately and promptly.
Thank you so much
We look forward to continue seminal work.
