PPC (pay per click) promotion implies building, set up, frequent management and analysis of commercial ads for search engines. The basic idea behind this promotion method is to reflect certain advertisement for specific search requests (keywords) where Client pays for each end users’ click on that ads.
At the beginning we analyse both keywords related to Client’s business offering and promotion patterns of their competitors. Afterwards, we put together and approve with the Client the basic list of most effective and relevant keywords along with the set of negative keywords – the ones that prevent displaying Client’s ads. The next step is to compose proper advertisement texts based on the marketing information about the product, which is determined at the start of the project. The final stage preceding the PPC promotion launch involves adjusting the range of specific settings, determining certain queries to trigger particular ads and selecting landing pages at Client’s online resource the end user will be redirected to from each ad.
Relevant Keywords
We thoroughly build up a range of keywords including both frequently searched terms and long-tail keywords (less common but more specific for company’s product) to trigger Clients’ advertisements.
For example: ‘buy jeans’ is a common keyword; ‘buy skinny jeans’ is a medium frequency query; ‘buy Diesel skinny jeans in London’ is a low frequency (or a long-tail) request. We closely work with low frequency queries, and this is what many agencies are not really willing to do! Moreover, we take into account important peculiarities like synonyms, slang or typos. That kind of approach to PPC marketing implies thorough analysis of a great number of keywords in order to select the right ones. As a result, we aim advertisement at a specific target audience to significantly raise promotion effectiveness. We aim to cover relevant, but less expensive keywords, which competitors do not use.
Marketing messages
Analysis and optimization
Unlike many other agencies on the market, we never take Client’s current online resource for granted. We often propose to make certain changes to it (such as changes in website structure, creation of new pages, etc.) to make PPC promotion even more effective. Our experts put more effort in promotion than anyone else in this field.
Once in a week or two we conduct intermediate express analysis and make major adjustments to PPC-promotion strategy and settings. Minor adjustments are made on EVERYDAY basis, whereas most of other agencies review their Clients’ PPC settings only once a month or even rarely.
BRAB assures transparent payments to any 3rd parties involved (Google, Yandex, etc.). We separate our fees from the cost of placing ads in the promotion budget to avoid conflict of interest and financial abuse.
- The main advantage is that you can start with narrow number of keywords and limited investments. Such trial period can help you realise the effects of PPC advertisement at early stages and apply necessary adjustments to strategy or budget.
- Another advantage of PPC advertisement is that its ads target users who are looking exactly for items alike or related to Client’s product. How many other advertising instruments allow you to target better?! In this way PPC advertisement reaches a very precisely selected target audience refined by keywords, location, and other specific criteria.
Top cases
Institute of Vertabrology and Rehabilitation.
National network of clinics for joint and spinal diseases
What do we like about BRAB:
1. Clear targets and regular reports about results. In other words, it is not some vague progress - you get numbers and stats every month to trace it.
2. Promotion ‘from scratch’. We set major goals together. Experts from BRAB team then decide how to reach those goals, which methods and tools to use. BRAB team takes over the entire project and does not bother IVR staff without a reason.
Having evaluated the abilities and results of the BRAB team we intend to focus our marketing strategy mainly on the online promotion.
Child care and early education center
BRAB really studies business peculiarities and completes projects from scratch with original solutions which work best for us. ‘BRAB did a great job! They took over the marketing campaign while the previous agency refused to share existing project documentation. BRAB team managed to solve the case on their own and provided stable online promotion results. We started our cooperation in summer and it is an important period for the child education center in terms of business perspective. The task was not only to level out the process but also to ensure proper enrollment for the upcoming academic year. BRAB began the work at the start of summer and with their efforts we had full enrolment by fall. It is worth mentioning, that we worked with the previous agency (well known in Ukraine) for 4 years and were not even close to what BRAB gave us in a few months I was glad to know that BRAB actually learns about your business to know its peculiarities. They do not use templates and trivial approach, instead they offer solutions which work best exactly for our case. I am happy with their work and results they managed to reach within a short time since it was crucial at that moment.
Ogilvy & Mather Ukraine
Ukraine’s leading creative agency
‘Ogilvy & Mather Ukraine runs close partnership and cooperation with BRAB for 7 years now. Together we completed projects for a great number of brands from various areas of business. The BRAB team has proven to be a reliable partner with fundamental approach to problem solving. They are also very proactive and result oriented. We noticed these positive qualities while working with the very first common projects for brand promotion. We definitely recommend BRAB to all of our Clients.
Adamson
A company specialized in energy saving for buildings and facilities.
‘I want to highlight the comprehensive approach and flexibility in use of range of promotion tools. Working with BRAB we noticed impressive qualitative and quantitative improvement of our online marketing results. And that is a proven fact! I want to emphasise the importance of complex approach and flexible application of methods. That is exactly what helped us reach the TOP 10 for Google search results with our main keywords and remain in that TOP 10 further on. Another advantages of BRAB are: high quality textual content, web page coding and detailed monthly reports to show current progress. I give them thumbs up and would definitely recommend them for your online resource promotion!’
E-Silknet in Ukraine
Global Social Network for E-Commerce
We asked the company to create tech site,that will inform visitors about ESILKROAD project, disclosed the nature of our work. Main requirements for site were: clear visualisation about orientation of it-project, informativeness and interactivity, user-friendly migration to sites of project’s orientation: ESILKNET, ESILKTRADE, ESILKART and
availability of feedback buttons.
In addition to development of web-resource was creating another site ESILKNET that fully consistent with tasks:
- develope site as quick as possible
-the site functionally has to meet the requirements,
-site is accompanied in case of necessesarity to make changes.
What we like in BRAB’s work?
- All our requirements have been met and understood
- Design of site was developed really fast and precisely meets the requirements
- Fixes of website development have been made accurately and promptly.
Thank you so much
We look forward to continue seminal work.
