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3 Key Pillars of Online Marketing in the B2B Healthcare Industry: Outreach, SEO, and Social Media
SEO,   SMM,   Analytics
3 Key Pillars of Online Marketing in the B2B Healthcare Industry: Outreach, SEO, and Social Media
The healthcare services and equipment market is in constant evolution, and with it, the competition is intensifying. B2B online marketing in this sector comes with its unique challenges, primarily revolving around the intricacies of targeting the right audience
Common mistakes when creating websites for selling real estate in Dubai
Дизайн,   SEO,   Программирование
Common mistakes when creating websites for selling real estate in Dubai
Nowadays, the real estate market in Dubai is one of the most advanced and dynamic in the world. There are some factors affecting this tendency, in particular the growing city population, which is estimated at more than 2.5 million people.
Multi-page website as an effective tool for promoting a medical clinic
SEO,   Комплексное продвижение,   PPC
Multi-page website as an effective tool for promoting a medical clinic
According to the Pew Research Center (Washington), 80% of Internet users search online for information about diseases and their treatments.1 This corresponds to 59% of all adults. This impressive reach of healthcare consumers makes hospital and clinic websites a versatile tool for customer acquisition and business development.
New Facebook algorithm: how to use it to Your advantage?
SMM
New Facebook algorithm: how to use it to Your advantage?
In January 2017 Mark Zuckerberg announced new algorithm for Facebook. He mentioned that the Idea of Facebook is to connect people and it should not be a tool for brand and media promotion, as in 2017 it was overloaded with advertisement.
Main mistakes with the main page of your website
Контент-маркетинг,   Дизайн
Main mistakes with the main page of your website
Traditionally the main page embraces the most important information the website owner wants to present. Even when users make the first contact through the product page or other child page, the Main page is most likely to be the next one they will visit. Therefore, it is vital to know the possible pitfalls beforehand and avoid them at the stage of development.
Say ‘YES’ to the corporate blog!
Контент-маркетинг,   SEO
Say ‘YES’ to the corporate blog!
Corporate blog is a section of a website which traditionally contains news and events of the company. It is usually quite boring and dull, but You can turn it into a really powerful promotion tool. You just need to know how to do that.
Design and web-programing. 5 mistakes in adaptive web design
Дизайн,   Веб-программирование
Design and web-programing. 5 mistakes in adaptive web design
Do you remember the time, when web pages took forever to load at your smartphone? Fortunately, these times are gone for good. Today, signal capacity, speed and coverage allow us to use the Internet mainly from smartphones.
How popular brands cooperate with opinion leaders
Контент-маркетинг
How popular brands cooperate with opinion leaders
Grand brands do it, online stores do it, even small ventures do it - everyone cooperates with opinion leaders to promote their business. And that’s the way to go!
Longread: advantages of large format
Контент-маркетинг,   SEO
Longread: advantages of large format
‘Longread’, ‘long story’, ‘deep story’, storytelling’ - there are many names for such format of presenting information online. Regardless of the name there is still an ongoing debate whether it is relevant and appropriate to use texts over 5,000-10,000 symbols as part of a website content. Is it true that users prefer nothing longer than posts at Facebook and would quit a 15 minute reading already after the first paragraph? Or maybe the longread still has its audience?
TOP 5 triggers to sell even the air
Контент-маркетинг,   Дизайн
TOP 5 triggers to sell even the air
Did You know that there are ‘Buy Now’ buttons in the head of Your customers and that they can be activated by special ‘triggers’?
Perfect main page: 7 ways to improve it
Веб-программирование
Perfect main page: 7 ways to improve it
Though the desire to pack Your main page with information to its capacity is justified, it may result in a large volume of content which takes up to 10-15 seconds to load. How do we rationalize it and make it work? Let’s look closer at possible solutions below.
How to structure a website properly?
SEO
How to structure a website properly?
Imagine that You are not able to find necessary information on a website in 2-3 clicks. What is Your next step? Right - abandon the website! Same story with search engines. They tend to give low rating and position to poorly structured online resources.
How high CTR in Google AdWords influences Your profits
PPC,   КМС
How high CTR in Google AdWords influences Your profits
Click through rate (CTR) is a ratio to success of a particular keyword measured by the relevance of advertisements and target pages on a scale from 1 to 10. Keeping it high gives You advantage over competitors at AdWords auction. As a result you get more profits from contextual advertising. Here is some advice from BRAB on how to make it work:
Telegram: 7 solutions for your business
SMM
Telegram: 7 solutions for your business
In 2018 companies and brands keep directing their resources at promotion of business through online messengers. Telegram is one of these channels. From a typical text sharing messenger it evolved into a resource full of useful information.
The main 5 trends to change content marketing in 2018
Контент-маркетинг,   SEO,   SMM
The main 5 trends to change content marketing in 2018
Twenty years ago Bill Gates said: “Content is King”! Much has changed, but these words remain relevant with time. In a rapid flow of technological progress content became one of the leading tools for digital marketing and there is more to come. Below are the 5 key trends that will make you reconsider content marketing in 2018
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