In January 2017 Mark Zuckerberg announced new algorithm for Facebook. He mentioned that the Idea of Facebook is to connect people and it should not be a tool for brand and media promotion, as in 2017 it was overloaded with advertisement.
Traditionally the main page embraces the most important information the website owner wants to present. Even when users make the first contact through the product page or other child page, the Main page is most likely to be the next one they will visit. Therefore, it is vital to know the possible pitfalls beforehand and avoid them at the stage of development.
Corporate blog is a section of a website which traditionally contains news and events of the company. It is usually quite boring and dull, but You can turn it into a really powerful promotion tool. You just need to know how to do that.
Do you remember the time, when web pages took forever to load at your smartphone? Fortunately, these times are gone for good. Today, signal capacity, speed and coverage allow us to use the Internet mainly from smartphones.
‘Longread’, ‘long story’, ‘deep story’, storytelling’ - there are many names for such format of presenting information online. Regardless of the name there is still an ongoing debate whether it is relevant and appropriate to use texts over 5,000-10,000 symbols as part of a website content. Is it true that users prefer nothing longer than posts at Facebook and would quit a 15 minute reading already after the first paragraph? Or maybe the longread still has its audience?
Though the desire to pack Your main page with information to its capacity is justified, it may result in a large volume of content which takes up to 10-15 seconds to load. How do we rationalize it and make it work? Let’s look closer at possible solutions below.
Imagine that You are not able to find necessary information on a website in 2-3 clicks. What is Your next step? Right - abandon the website! Same story with search engines. They tend to give low rating and position to poorly structured online resources.
Click through rate (CTR) is a ratio to success of a particular keyword measured by the relevance of advertisements and target pages on a scale from 1 to 10. Keeping it high gives You advantage over competitors at AdWords auction. As a result you get more profits from contextual advertising. Here is some advice from BRAB on how to make it work:
In 2018 companies and brands keep directing their resources at promotion of business through online messengers. Telegram is one of these channels. From a typical text sharing messenger it evolved into a resource full of useful information.
Twenty years ago Bill Gates said: “Content is King”! Much has changed, but these words remain relevant with time. In a rapid flow of technological progress content became one of the leading tools for digital marketing and there is more to come. Below are the 5 key trends that will make you reconsider content marketing in 2018
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