The aim of online banner advertisement is not only to inform potential buyers about the product but also to promote the brand itself. Distinctive feature of banner advertisement is that it greatly contributes to increasing brand awareness among target audience. This may indirectly increase the sales through other online and offline sources. Online display advertising in this way is similar to classic outdoor offline advertisement (boards, banners, posters, etc.). However, online always has an advantage: you can click the banner and get directly to the product or service of your interest.
One of the types of contextual display advertising is remarketing. It implies a display of ads to visitors, who have already shown interest to your product or service. For instance, they viewed website directory or the item itself, or purchased similar items online. Remarketing works best for pricey products and services where it takes time to make a decision. Since each project manager at BRAB leads a team of copywriters, web designers and marketing specialists, we can provide the full range of services for contextual display advertising: content design and placement, campaign management and analysis. We also cooperate with leading creative agencies to develop creative ideas for display advertising.