The aim of online banner advertisement is not only to inform potential buyers about the product but also to promote the brand itself. Distinctive feature of banner advertisement is that it greatly contributes to increasing brand awareness among target audience. This may indirectly increase the sales through other online and offline sources. Online display advertising in this way is similar to classic outdoor offline advertisement (boards, banners, posters, etc.). However, online always has an advantage: you can click the banner and get directly to the product or service of your interest.
One of the types of contextual display advertising is remarketing. It implies a display of ads to visitors, who have already shown interest to your product or service. For instance, they viewed website directory or the item itself, or purchased similar items online. Remarketing works best for pricey products and services where it takes time to make a decision. Since each project manager at BRAB leads a team of copywriters, web designers and marketing specialists, we can provide the full range of services for contextual display advertising: content design and placement, campaign management and analysis. We also cooperate with leading creative agencies to develop creative ideas for display advertising.
Institute of Vertabrology and Rehabilitation.
National network of clinics for joint and spinal diseases
What do we like about BRAB:
1. Clear targets and regular reports about results. In other words, it is not some vague progress - you get numbers and stats every month to trace it.
2. Promotion ‘from scratch’. We set major goals together. Experts from BRAB team then decide how to reach those goals, which methods and tools to use. BRAB team takes over the entire project and does not bother IVR staff without a reason.
Having evaluated the abilities and results of the BRAB team we intend to focus our marketing strategy mainly on the online promotion.
Child care and early education center
BRAB really studies business peculiarities and completes projects from scratch with original solutions which work best for us. ‘BRAB did a great job! They took over the marketing campaign while the previous agency refused to share existing project documentation. BRAB team managed to solve the case on their own and provided stable online promotion results. We started our cooperation in summer and it is an important period for the child education center in terms of business perspective. The task was not only to level out the process but also to ensure proper enrollment for the upcoming academic year. BRAB began the work at the start of summer and with their efforts we had full enrolment by fall. It is worth mentioning, that we worked with the previous agency (well known in Ukraine) for 4 years and were not even close to what BRAB gave us in a few months I was glad to know that BRAB actually learns about your business to know its peculiarities. They do not use templates and trivial approach, instead they offer solutions which work best exactly for our case. I am happy with their work and results they managed to reach within a short time since it was crucial at that moment.
Ogilvy & Mather Ukraine
Ukraine’s leading creative agency
‘Ogilvy & Mather Ukraine runs close partnership and cooperation with BRAB for 7 years now. Together we completed projects for a great number of brands from various areas of business. The BRAB team has proven to be a reliable partner with fundamental approach to problem solving. They are also very proactive and result oriented. We noticed these positive qualities while working with the very first common projects for brand promotion. We definitely recommend BRAB to all of our Clients.
A company specialized in energy saving for buildings and facilities.
‘I want to highlight the comprehensive approach and flexibility in use of range of promotion tools. Working with BRAB we noticed impressive qualitative and quantitative improvement of our online marketing results. And that is a proven fact! I want to emphasise the importance of complex approach and flexible application of methods. That is exactly what helped us reach the TOP 10 for Google search results with our main keywords and remain in that TOP 10 further on. Another advantages of BRAB are: high quality textual content, web page coding and detailed monthly reports to show current progress. I give them thumbs up and would definitely recommend them for your online resource promotion!’
E-Silknet in Ukraine
Global Social Network for E-Commerce
We asked the company to create tech site,that will inform visitors about ESILKROAD project, disclosed the nature of our work. Main requirements for site were: clear visualisation about orientation of it-project, informativeness and interactivity, user-friendly migration to sites of project’s orientation: ESILKNET, ESILKTRADE, ESILKART and
availability of feedback buttons.
In addition to development of web-resource was creating another site ESILKNET that fully consistent with tasks:
- develope site as quick as possible
-the site functionally has to meet the requirements,
-site is accompanied in case of necessesarity to make changes.
What we like in BRAB’s work?
Thank you so much
We look forward to continue seminal work.