For over 10 years LeoDerm is a leading dermatology clinic in Lviv. It has great reputation and a team of highly qualified doctors. The objective of online promotion campaign was to draw new customers for dermatology and cosmetology services and increase clinic’s profits.
Besides, cosmetological division has evolved into a distinctive business branch and required development of a separate own brand.
BRAB quickly managed to reach profit increase for the clinic, though Leoderm has been promoting the website long before and by the start of our cooperation already had traffic of 18000 visits per month.
We designed new search campaigns in Google contextual network from scratch to advertise the key dermatology and cosmetology services and clinic’s promotional offers. In order to support search campaigns we designed special landing pages for special offers at leoderm.ua and leoderm.com.ua.
Already within the first month we managed to draw several thousands of relevant new users. A few hundred out of them became clinic’s clients.
In addition, we have set up a new analytical infrastructure including Google Analytics and Facebook, aim settings for websites and call tracking.
BRAB fulfilled the following tasks:
Results of work in social media:
In the process of search engine optimization we discovered and removed major flaws in inner website optimization, significantly increased page loading speed, distributed links at external resources. Altogether it raised website position in organic search results.
In order to improve clinic’s image and reputation we placed company’s business cards among the key web directories. In addition, we conducted a large campaign to distribute relevant reviews about the quality of services the company provides.