One of the challenging tasks was to underline the premium class of the holding’s real estate projects. We had to explain their advantages, such as convenient location, high quality construction materials and well designed infrastructure - which makes them well worth the price. Each project has a thorough description written by our copywriters illustrating all its advantages and benefits.
NAK
‘Nur Astana Kurylys’ is a leading construction and real estate development holding in Kazakhstan, working on the real estate market since 2006.
Company’s portfolio includes a wide range of successful projects in the segments of commercial, industrial and residential real estate.
The objective was to develop a new website with a goal to:
- present the whole range of business activities of the company;
- show the company as credible and reliable;
- launch an effective online sales tool (!) for real estate projects.
Provided services
- Development of all website’s content from scratch: presentation of the company, it’s leading experts and executives; description of all company’s projects, both completed and in progress; cooperation offers; complete and comprehensive information for clients, partners and other users;
- Design for entire website;
- Web development based on Laravel framework to implement various custom and highly sophisticated functionalities of the website;
- Search feature with multiple search filters and settings that allows user to find apartment, commercial property, parking lot, etc. available for sale at ANY of the company’s numerous real estate projects;
- Partner authorization feature to manage tender applications;
- Apartment layout planner;
- Brand new and user friendly website administration panel;
- Unique customized coding on Laravel framework enables our Client to upgrade the website and add various new features in the future.
The website transparently represents all business areas of the holding with plenty of detailed information and convenient contact form for potential partners and customers.
A search feature is another advantage. It allows you to comfortably select an apartment, commercial property or a parking lot. A number of search settings: project, location, area, price, floor, and class help potential clients select the property according to their preferences. The website accumulates in one place all available for sale commercial properties, parking lots and apartments from ALL of the company’s real estate projects.
Our goal was to show NAK holding as a transparent and modern company. Most of the website pages have a block with holding’s executives’ quotes. There is also a separate page devoted to the key people of the company and their background. Presentation of key executives creates emotional appeal to the public showing real people behind the holding’s brand.
The website is user friendly and comfortable to navigate, has minimalistic design, and its content creates trustworthy image of the holding for the public.