Before starting work, we conducted a full analysis of the best practices of direct and indirect competitors. We also conducted research on the interests of users of different age groups in Great Britain. Based on the received information, we determined how necessary it is to communicate with the consumer in social networks and prepared a content plan with an updated appearance of Facebook and Instagram design.
Sequin Art
Sequin Art is a manufacturer of educational toys for children, teenagers and adults. The British company has a rich history that dates back to 1962.
The company operates on the market of Great Britain, Western and Eastern Europe.
Provided services
- digital strategy development for promoting the brand online. Selection of various communication channels for 2023;
- development of a new communication concept with the user through social networks;
- content plan development;
- preparation of all the content;
- creating a unique design of social networks;
- promotion of pages and published content;
- promotion of creative animations for a selected group of target audience;
- creating a series of advertising creatives for promotional campaigns.
We prepared and launched a number of advertising campaigns aimed at promoting the brand itself (with the help of promoting creative animated videos), promoting Facebook and Instagram pages, and increasing user interaction with content in social networks.
The result of our work in 180 days is:
- Coverage increased by 9,060%
- The number of subscribers increased by 3567%
- Engagement with posts increased by 3795%