Approach to online promotion of the company focused on website organic traffic growth and content marketing. This involved expansion of the company’s online resource. We boosted each page of the site with average of 15-20 pages of content (MS Word pages) including graphics. For extended pages there special design solutions were developed allowing users to easily look through the content or read carefully for details where it is necessary. This page design is compact and has comfortable navigation.
We keep constantly improving traffic quality for the site taking into account rejection rate, number of views per session, average view time per page. We are also engaged in online reputation management (ORM) for this website.