ADAMSON

Company providing energy audit and energy saving services.

Website developed for Adamson clearly structures a large amount of complex technical content but does not look bulky. There are messages about the company’s competitive advantages almost on every page of the site. They are supported by facts for more credibility. The online resource played an important role in evolution of a company from a startup to one of regional leaders in the area.

Provided services

Development of company’s website from scratch
Pay per click (PPC) promotion
Search engine optimization (SEO)
Social media marketing (SMM)
Content Marketing
Online reputation management (ORM)
Informational portals and Web directories
Call tracking

Results

Rapid increase of unique target calls (first month +53%, second month +72%).

Rise of conversion of traffic to unique target calls by 26% already in second month.

Cost reduction of a single unique target call by 24% already in second month.

×2,1

Organic traffic grew x2.1 times already in second month.

×2

Increase in quality of traffic for the site (time on website of users more than doubled).

+500

+500 new subscriptions at Facebook monthly just from two regions, where company was doing business (Ivano-Frankivsk and Lviv)

Cost of a single unique target call calculated for each online promotion channel and each line of company’s business activity.

Approach to online promotion of the company focused on website organic traffic growth and content marketing. This involved expansion of the company’s online resource. We boosted each page of the site with average of 15-20 pages of content (MS Word pages) including graphics. For extended pages there special design solutions were developed allowing users to easily look through the content or read carefully for details where it is necessary. This page design is compact and has comfortable navigation.

We keep constantly improving traffic quality for the site taking into account rejection rate, number of views per session, average view time per page. We are also engaged in online reputation management (ORM) for this website.

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