Prior to developing a site we had to resolve fundamental business tasks: determine company’s key advantages, adjust brand positioning and properly package the service. According to BRAB’s approach company’s competitive advantages and service benefits were incorporated into website structure and content. To make visualise pre-schools’s advantages, show facilities and atmosphere, we developed lots of infographics and arranged a photo shoot.
CLEVER KIDS
Leading pre-school chain in Kyiv (Ukraine)
Two new websites for company’s pre-schools in Kyiv with new design and more content were introduced by BRAB in 2019. Back in 2013 we launched the previous version of the website and started complex promotion in 2016. This truly changed company’s fate, and helped it reach break-even and become profitable. In 2019 Clever Kids with our help made the next step in online marketing and business development.
Provided services
- Development of a new website in 2013
- Website redesign, adding new content, launch of the second website (2018-2019)
- Pay per click (PPC) promotion
- Search engine optimization (SEO)
- Social media marketing (SMM)
- Content Marketing
- Online reputation management (ORM)
- Informational portals and Web directories
- Call tracking
Результаты
×2.5 Clever Kids’ site traffic multiplied by 2.5 times after just 2 months
20% Number of customers increased by 20% in just 4 months (2016)
54% Number of unique target calls from online promotion channel increased by 54% by the third month of work
+945 +945 new subscriptions monthly on Facebook
! We set up analytics of a cost of a single unique target call and new customer separately for each online promotion channel.
4 month after the new website was launched and online promotion rethought, company doubled revenues and kept growing for a long time even throughout the crisis in the country’s economy at that time.
For marketing promotion we focused on long-tail keywords which tend to show higher rates of conversion from visitors to leads. We conducted complex SEO audit and online resource optimization. Content marketing involved creating detailed articles with relevant subjects and their distribution through leading informational resources. It also was company’s first experience with online reputation management (ORM) as we promoted them to TOP ratings at web directories.
Together with BRAB just in 4 months Client’s business approached its maximum capacity (+30% in the number of customers) and return of investment (ROI) into online promotion of over 1000%.
By 2018/2019 company opened new locations and started to grow into a chain of pre-schools. Business growth created a need for website redesign and launch of a new full-blown website for one of Clever Kids new locations. We developed new design, significantly increased the amount of content, and developed a vision of visual style for new locations of the chain. As a result, the company made another step forward in online marketing and further improved its business results.
