The main steps to upgrade the website were adding key messages about clinic’s original methods and benefits, and to make complicated medical content readable, clear and understandable for an average user. Along with the main page we also revised ‘child pages’ which describe diseases, treatment, and unique clinic’s approach. Information on these pages suggests and explains users ‘why IVR is the best choice’. Our team used many charts and infographics to present specific medical information briefly and clearly.
BRAB added several new pages to the website which describe unique methods, patient treatment processes and rehabilitation programs. Patient reviews and publications are now reflected at all pages of the website. We also expanded the section about rehabilitation center.
We noticed a significant and rapid increase of conversion of traffic into calls from new patients right after the website was renewed. This happened because the updated site is more trustworthy and better delivers the message to attract patients.