EasyPay turned to us with poor payback from online marketing and and low rate of conversion to online transactions.
In addition the company was in a need of improvements in its online reputation. It was ruined by a great share of negative reviews at top online portals. As a result ‘fraud’ popped up frequently in a Google search autosuggest.
PPC (paid search in Google
BRAB optimized advertising campaigns. We rearranged the keywords, expanded semantics, added new types of ads, studied landing pages and determined the best cost per click from the perspective of correlation of search engine position to related expenses.
As a result in under 3 months rate of conversion to online transactions reached 46% compared to initial 0.13%. We managed to achieve prompt payback from advertisement.
Previously there was a very low cost of income rate with 560 UAH of operational expenses to get 1 UAH of income. After implementing a series of improvements in the first 3 months cost to income rate reached 58% per month and return of investments (ROI) - 172% accordingly.
Later EasyPay requested to increase website traffic to the point when cost to income rate is close to 1. We had a goal to attract more of a highly profitable traffic and we achieved this in February of 2018 with significant growth.
Online reputation management (ORM)
In order to resolve issues with online reputation we thoroughly analyzed company’s current situation and developed a comprehensive strategy to improve online image of the business.
We replaced false content from top of the search results distributing relevant information about the company through a range of platforms and forced out negative comments by means of close communication with forums admins.
Negotiation with official representatives from Google helped BRAB get rid of ‘fraud’ autosuggest for search results.
