The Ortau residential complex is located in the center of Almaty in the ecologically clean Keremet district. The new residential complex is a place for people for whom it is important not just to buy an apartment for life. Therefore, we were faced with the task of showing that Ortau is the choice of those who care about the functionality of rooms, location, infrastructure, quality of house construction, and atmosphere. It was also important to demonstrate the house as a profitable investment for a specific segment of the target audience – young people with high incomes who never stand still.