Together with our partners Ogilvy Ukraine agency, we have developed and launched an all-Ukrainian campaign "Victory in our blood” from the Red Cross Ukraine. The charity project was aimed at increasing the number of blood donors during the COVID-19 pandemic by attracting athletes and their fans. The campaign was included in the shortlist of winners of the Effie Awards Ukraine 2020 and received three awards.
We faced a difficult but interesting task: to make an informative, but at the same time emotional landing page, where the user, once there, could get acquainted with the terms of the campaign in a short time, get into its idea and show a desire to join it.
The attractive design and convenient functionality of the campaign's landing page played a role in the success of the social initiative from Red Cross Ukraine. It was already within the first month of the campaign that the number of blood donors increased 2.5 times compared to the same period last year.